It was ordered an advertising campaign for the New Year’s Eve at the Altis Belem Hotel, near the river Tejo, Portugal.
It occurred to make use of the “Tagides”, deities from the river Tejo to whom the poet Camões asked for inspiration in order to compose his masterpiece “Os Lusiadas” (The Lusiads). A small pun was made changing the expression "New Year’s Eve" to “New Eve” appealing to elegant women, flowing cloths and "underwater" charms.


invitation front and back

invitation inside

menu

advert

Published on Visão, Notícias Magazine and Time Out Lisboa.

I did the design and ilustration.
This was made at Ska Brand Development with Márcia Alves (copywriter).